Twitter Marketing

The book I read to research this post was Twitter Marketing for Dummies by Kyle Lacy which is an excellent book which I borrowed from the library. You do hear about certain people on Twitter offering to sell you followers I've noticed some people who often have lots of followers offer to retweet you if you retweet them. Also if someone is after lots of followers the people are often inclined to follow you if you follow them. This book emphasizes quality & discourages the idea of trying to get loads of followers at any cost. If you are selling a product ideally you want followers you are interested in your product. A couple of marketing ideas are Dell the computer firm has exclusive offers on Twitter, & Ashton Kutcher the actor rented billboard space to promote his Twitter address. Both of them are very popular on twitter. If someone follows you, you should always follow unless they have no tweets or haven't tweeted in a long time. Either of those mean they aren't on Twitter very much & aren't going to see your tweets. You should do plenty of retweets it makes your followers feel appreciated & you should in particular look for tweets in the same industry as you. A very good Twitter app is Qwitter which tells you who has unfollowed you & helps you see if there is a pattern. To promote a product you need a blog, ideally a web site where they can buy the product, a facebook page, a linkedin page & a youtube page in addition to a twitter page. You need to integrate them but as well as advertising in your tweets you should also put useful links up & give relevant information.