The book I read to research this post was 10 Steps to Getting Discovered on Linkedin by Joe Silverstein which is an excellent booklet which I downloaded for nothing from kindle. I think there's only 10 pages but there's some good advice in them & while I'll only mention some of the steps I think you'll get the ghist of the book. First of all you need a decent photo which shows you from the chest up. A lot of people particularly on Linkedin get a professional photography to take it. You should consider this particularly if you are after a job. You definately shouldn't have a photo of a pet or something similiar as people will think what's he hiding. You might wonder why I haven't posted a photo & the reason is my digital camera is incompatible with my laptop which runs windows vista which in turn is the only operating system my broadband adaptor is compatible. At some stage I plan on sorting that out. Incidently I do have an almost brand new desktop pc which I can only use offline. Anyway another point with Linkedin is your headline should be angled more towards what your job entails rather than what your position is. So you might say head of human resources which is more likely to be picked up by someones search. Another thing is if in your resume you say something like I helped turn a $5 million per year loss to a $2 million per year profit say what your contribution actually & where possible say how a profit was achieved. A final thing is get a website with a domain name as close to your actual name as possible. I personally would recommend http://weebly.com/
They have an easy to use site builder which is also free you can also buy a domain name off them or use a domain name which has weebly in the title which is absolutely free. Also if you have a blog with them there is no overall space limitation although the size of your individuals is limited. You can get a paid package however that lets you upload things like video.
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