The book I read to research this post was Guerrilla Marketing For Dummies which is a very good book which I bought from kindle. This book is a little out of date because there is no mention of doing marketing with web sites like Google + or Foursquare and there is quite a bit of marketing information on MySpace which is less popular than it was a few years ago. It does mention there is a MySpace music site at http://music.myspace.com which is for musicians. There is quite a bit of information on Facebook though.
Guerrilla marketing is about taking a small company which has a very limited advertising budget & making every dollar or pound count. It can be as simple as setting up a stand somewhere and paying a couple of people to give away free samples. It can also mean using local billboards and also you might hire some people to advertise your product and get some orders in a location like a shopping centre. Another good idea is promoting your products on Youtube in the form of amusing short films. One good example of Guerrilla marketing was someone who sold a product aimed at young people paid some students $24 each to advertise on their foreheads for a day. It got the product a lot of exposure in their local university. I think the main key to guerrilla marketing is be creative. Finally if you can work out things like the average age range and sex and other demographics of a typical customer it can help you correctly target your advertising.
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