Strategy & Marketing

The book I read to research this post was Strategy & Marketing A Case Approach by Kenneth Simmonds which is an excellent book which I bought from a car boot sale. I struck lucky with this book because I bought it for just 50 p at the car boot sale in question & the same chap had lots of books on business all for the same price so I did buy 4 all together. If you see this book and it is reasonably priced I would suggest buying it as it is interesting even though it was published in 1988 & a lot of the information about the business climate has probably changed since. This book teaches marketing by example in the form of a case by case approach of quite a lot of companies. There is a company that has 85 % of the filtration business sewn up and they find that in terms of performance and price they are the best. There filters last for 6 years which is better than any of their competitors although some customers resent their success and go with a competitor anyway. They also find that some of their competitors concentrate on small niches in the market where they can out perform them. Another company has a major share of the plastic bathroom market and find that the stainless steel market price wise is narrowing the gap on price. Many people like the kind of novelty bathrooms with things like unusually shaped baths which they excel at. Many people also upgrade their bathroom to include a shower or bidet which they need to focus more on. At the time this book was written copper baths were being edged out due to their excessive price. This book is around 240 pages so isn't that long but is an interesting read.