Searching Online

The book I read to research this post was Click: What We Do Online And Why It Matters by Bill Tancer which is a very good book which I bought at a car boot sale. The author of this book uses sites like Hitwise to measure online research by the general public. Obviously when there are big disasters like Hurricane Katrina that tends to become among the most searched for items. Interestingly when Anna Nicole Smith the playboy model whose life was like a soap opera died prematurely many people put in search terms like Is Anna Nicole Smith Dead and even for photos of her dead. A lot of people are obviously quite morbid. A lot of people when researching stuff go to wikipedia but also especially when buying products an increasing number are researching it on social media sites especially Facebook where people can click they like a product and many companies have Facebook product pages in addition to a website. In fact a basic product page is free & I think if you get 25 likes they give you that domain name. There is another social media site mentioned in the book which is geared towards new music which I'd never heard of but might check out called http://imeem.com. This book was published in 2009 when I think MySpace was more popular than currently and there is quite a bit about that. I did read somewhere that facebook is compatible with a lot of formats when it comes to uploading photos and video and that MySpace isn't which did cause a lot of people to migrate to Facebook. I enjoyed this book which is only about 280 pages but is probably more interesting than informative.