Marketing

The book I read to research this post was Marketing For Dummies by Ruth Mortimer et al which is an excellent book which I bought from kindle. This book is a UK edition so a lot of the suggested websites have an english slant. One of the key things in marketing is doing research which includes finding out what your competitors are doing. One excellent way of doing although not mentioned in the book is if you go to Linkedin you can subscribe to updates from a particular company & they give you revealing information. A site mentioned in the book is http://statistics.gov.uk this site gives you stastics on just about everything imaginable, although obviously mostly in Britain.

If you are creative about where you advertise you can make more profit from what you spend. If for example you take a full page colour ad in a national newspaper it will cost approximately £60,000 which is fine for a big company but if you're a small company you may be better off advertising in a trade publication which may target just as many potential buyers but only be a few hundred pounds. Of course if you aren't using one of the big social media sites you are missing out and should have events specifically for your followers on these sites. A good example is Cadbury's noticed that many of their followers would like to see the Wispa bar & Gold Wispa reintroduced. They not only reintroduced them but put film on their social media sites of the head of their Facebook site pressing the button to start the production line when it was restarted. They also reminded people if they want them to manufacturing these bars they must buy them.