Online Community Management

The book I read to research this post was Online Community Management For Dummies which is an excellent book which I bought from kindle. This book is about marketing a business online in things like a blog, social networking sites, micro blogs and also on your business website. A vital thing in this is answering your correspondence promptly. Nowadays most companies use facebook, twitter, linkedin & google plus. One thing you will probably come across is what they call trolls who are just intent on upsetting people and will often try to hide their identity. A lot of sites let you ban peoples IP address but often these people can get round it and can change their IP address. If you keep banning them they will hopefully get fed up with having to change their IP address and move on. It may also be worth telling other group members to ignore them as they are just after a reaction. A lot of these trolls seem quite respectable in real life and have a kind of dual existence. If you are promoting a product it's important you learn as much as possible about it and any related sujects. If someone has a query or complaint it's no good answering with I don't know. Also on the social networks you should join any related groups. Often these can be found by typing something like linkedin groups in speach marks and also adding a search term related to your business or product in a search engine like google. Another thing is looking for groups for community managers on these sites so you can correspond with similiar people to yourself. Believe me there is a lot of information in this book and I could easily write a much longer post than this on this book.