Business Networking

The book I read to research this post was Working The Net by Simon Bozeat which is a very good book which I bought from kindle. When I saw the title to this book I assumed it was about using social media to promote your business but actually it's about using networking meetings. I must admit I think these kind of meetings probably attract lots of salespeople and very few selling prospects. Anyway Simon has made a career of this and runs his own business so obviously there is potential in this if it is done right. He does give some advice like that you should focus on people who you think realistically might buy something. A lot of time can be wasted talking to people who may be interested in your product but are unlikely to buy anything. Another suggestion is you should keep notes about what people tell you. Bill Clinton had a computer database that information on every one he met right from when he was a teenager. Of course you should review it regularly but you never know when a snippet of information proves useful. This book is only around 100 pages but is an interesting read & I enjoyed it.