Digital Marketing

The book I read to research this post was Tickled: Digital Marketing For Technology Companies by Peter Thomson which is a very good book which I bought from kindle for free. Peter is quite a well known business writer and he has written a book on a fairly unusual subject. This book is about social media marketing for business to business or B2B companies. These are companies like web hosts and mining where most of their businesses come from other businesses. The book is a decent length and contains quite a lot of interesting information. The person responsible for promoting the company brand needs to be passionate about the products and have a certain honesty and deal with potential customers in a way that isn't patronizing. Of course that goes for any online marketing. The company needs its own website in addition to things like facebook pages because you never know when a company like facebook might have to go offline temporarily. Any site like facebook or linkedin pages needs to be professionally done with things like themes which will help people realise it's the official site. You should have lots of guest blogs done by knowledgeable people & you should videos and photos displayed that have a degree of professionalism about them. Humour in videos is ideal for business to consumer businesses or B2C companies but are trying to attract businesses.