Wednesday, 22 January 2014
Foursquare For Business
The book I read to research this post was Foursquare For Business by Brett Allen which is a very good book which I think I downloaded for free from kindle. This book is fairly and there is another book called Foursquare In 10 Minutes which is more comprehensive although this book is quite interesting. I can't understand why there are so many books on things like Facebook & Twitter because there is such competition between the different titles it's hard to see how any can be very successful. I think Foursquare has more potential for budding writers because it's popular but there aren't many books about it. Foursquare is a location based marketing social media site. The idea is you take a smartphone equipped with the app and check in from time to time to let your friends know where you are. Foursquare is the most popular location based website on the planet. Most businesses which market on this site have special offers and virtual pins which many offer are quite sought after. You can change the pins you offer each week and many people will want the full set so will buy from you. You can have special offers and many places target these to Foursquare users. It's difficult to register your business because basically they have to make sure you do indeed own the business and are who you are. It's quite easy for normal users to register. Apparently Foursquare is 3rd behind Facebook & Twitter in terms of mobile users of their site. I did quite enjoy reading this book and while you can probably work out how to use Foursquare, this book will save you time.
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