The book I read to research this post was Social Media Engagement For Dummies by Aliza Sherman et al which is a very good book which I read at http://safaribooksonline.com
A lot of what is in this book is in other very similiar books which I have reviewed. It's obviously about promoting your business on social media platforms and concentrates on the main ones twitter, facebook, pinterest, google+ & linkedin. Apparently google+ has overtaken twitter and is the 2nd most popular social media site. There is also blogging, podcasting and conferencing. You should try and contribute other stuff apart from what is related to your business especially stuff like humor and should add a human touch. One of the most common complaints about businesses promoting themselves on social media is they appear to have no personality. Something which might also help is apps like hootsuite & tweetdeck which merge your social media information into one program making things easier. Something else the book looks at is location based marketing like foursquare and yelp although these probably work best for locally based businesses like restaurants seeking local customers. YouTube which funnily enough is owned by Google, the biggest search engine, is reputed to be the 2nd biggest search engine such is the huge amount of video uploaded on that site. If you are promoting your business on YouTube, humor is probably key to it being successful. One company had a lot of success doing a video where they crushed an iphone in one of their blenders. I did quite enjoy reading this book but it's something I knew a lot about already and didn't find a lot of new information.
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