The book I read to research this post was Amazon Simple Email Service SES Developers Guide which is a very good book which I downloaded for free from kindle. SES is a bulk emailing service and one of the perks is Amazon is trusted by many people so as long as you don't send spam your emails are more likely to be read. Amazon will handle the formatting of the emails for you so all you need do is provide the content. You can use languages such as java and ruby to jazz up your emails. Be warned Amazon verify all the email addresses you either send to or from and they monitor to see if any bounce and also if they get any complaints these are passed onto you. Basically don't send spam especially with this service. With this service you have to build trust with Amazon so at the start you can send upto 10,000 emails per day but after 2 weeks if all goes well you can send upto 1,000,000 emails per day. Normally 1,000,000 is the limit but if there are special circumstances they may increase it.
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