Tuesday, 18 September 2012

Confessions of an Entrepreneur

The book I read to research this post was Confessions of an Entrepreneur by Alana Sugar which is an excellent book which I downloaded for free from kindle. Alana Sugar isn't her real name as she was writing this book anonymously. This book is about what it really is like to be an entrepreneur. It's a world where most bosses have iphones rather than blackberries because they can play angry birds. Most businesses don't make huge amounts of money. 70% of new businesses fail in their first year. Alana works in a business hub which is a kind of open office which houses several businesses. She runs a marketing consultancy business. She doesn't get up early and doesn't wear a suit unless she has an important meeting. 2 men who run a social network which means they can't get a date share the same hub. A scourge of many companies is employing work experience students which means they are unpaid and looking to put it on their cv. Many bosses employ a pretty young thing in a short skirt. Many other bosses give the work experience person jobs like making the tea. Another thing is often where there is a young female  boss pseudo investors will offer to invest in the company as a ruse to getting a date. Another interesting scheme was a company offering to invest £2,000 in her company and give free business advice. It turned out you borrowed £1,000 and got £1,000 as a grant which went to the advisor if you didn't meet your targets at the end of the year. One boss even tried to use Linkedin as a dating site. 

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