Digital Marketing

The book I read to research this post was Digital Marketing by Godfrey Parkin which is very good and which I bought from kindle. This book doesn't add a huge amount of information to what I already know about this subject although I read quite a lot about it and am quite knowledgeable. The most interesting parts are where it describes some less well known social networks like Trulia & Writely which I might check out. There is also some mobile based ones like Grrl & Loopt. It also rather interestingly contrasts some of the not good websites including some of the big players like Selfridges with other sites that are more successful online like Gap. One thing Selfridges do wrong is there is no clear privacy policy. A lot of people nowadays are reluctant to do business with a site that is compiling a mailing list to sell to 3rd parties and expect the site to make that quite clear. One thing Gap do is let people buy certain items from competitors that go with the clothing they offer saving them having to visit several sites. Also they display what you have bought on the same page you browse items so you don't have to keep going from one page to another. The most successful online businesses are the ones that have both an online presence and a bricks and mortar store for convenience but many businesses are going entirely online. I did quite enjoy reading this book which is a reasonable length as well. Believe me I am anything but impressed when a so called book is only a few pages. Finally there is also quite an extensive glossary of terms in the back of the book.