The book I read to research this post was Blog To Win Business by Henneke Duistermaat which is a very good book which I bought from kindle. This book is quite short at around 100 pages but is quite interesting. If you look on kindle every other computing book seems to be on blogging but I still found this book quite interesting. The author prior to writing your blog you need to come up with a metric of your ideal reader and every post on that blog has to be aimed at that person. With the huge variety of blogs it is impossible to write something everyone will enjoy so you are writing for a certain chunk of that readership. It helps to write a profile for your ideal reader in quite a lot of detail if possible. When you are writing a post if you have a certain image of the reader in your mind and a profile it helps you write things like you which make him feel like you are specifically writing for him. You must also avoid being condescending and empathize with him. If you have some ideas what problems he faces and incorporate that into your post it will make him feel like you understand just how he feels. This book is mainly aimed at people who blog as part of their job and maybe are selling products although it warns that getting orders isn't an end in itself and you should try and make your blog informative and interesting. It suggests if you have to write for more than one type of person the simple solution is to start a separate blog although you may find that is creating a lot more work for you. Henneke has his own blog and he does write on several high profile blogs like copyblogger as a guest. I enjoyed this book and it does look at an interesting angle on blogging.
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