Marketing On Facebook

The book I read to research this post was Mining The Gold On Facebook by Kimberly Dubbeld-Deas which is a very good book which I bought on kindle. Kimberly has done a series of these books that includes Linkedin & Twitter as well as this book. They break down the process of marketing your company into simple steps that anyone can follow. She also tells you about apps and websites that can help in this process with many of them being free. I own all 3 of these guides and may re-read them so I can market my blogs more effectively. Anyway to market on Facebook you need a business and a personal page and the latter will mostly have interesting information about you and maybe a little about your company but not too much. Your business page can run apps like a social media calender or a like button which a personal page can't do. You need to define your target market which is based on various demographics like age, sex, location etc. One part of your marketing is sending ads to these potential clients and you must work how much you can reasonably afford in seeking out these clients. With many the best you can hope for is they will click the like button on your page and maybe give you some referrals. There is an app called google calendar that will work with smartphones and let you plan your day. At http://quantcast.com they are specialists at defining the demographics of your potential customers for a fee. If you go to http://hootsuite.com they have an app that schedules your posts so they are being posted at different times to maximize exposure. At http://facebook.grader.com you can see stats for visitors to your facebook pages. At http://namechk.com you can check if your page name or business name is available on a variety of social media sites. At http://involver.com they have apps for your business page quite a lot of which are free. You need to define keywords for your business page so people can find you and check your competitors pages to see what keywords they use. Your business page needs 25 likes for you to own that domain. Facebook gives you a generic numbered domain until then. I found this book quite inspirational and very interesting.