The book I read to research this post was Mining The Gold From Linkedin by Kimberly Dubbeld-Deas which is a very good book which I bought on Kindle. This is only a short book that presents in step by step form how you should be promoting your small business on Linkedin. This author has written similar books in the same series on Facebook & Twitter as well. Linkedin is the best B2B marketing opportunity on the planet and a must for a business to promote itself. Linkedin do let you advertise on their site with adverts starting at $10 each and there are 2 programs, one for businesses with a marketing budget of less than $25,000 and the other is more than that amount. When you join Linkedin there is a free basic option which is probably no good if you are promoting anything and business and pro accounts which you pay for but let you network easier with other people. Don't forget on Linkedin if you contact anyone especially to do business you normally get another party to introduce and recommend you. There are groups on Linkedin and some are specifically for small business like Business Matters Magazine which is one of the bigger ones. There are also networker groups in general like Leading International Open Networkers or LIONS. You can write articles and answer questions to show off your expertise and become an expert in your field and win business. There are also 3rd party sites like http://lions500.com which are for linkedin networkers and charge a subscription. It is a good idea to start your own group when you get quite a lot of contacts. An interesting thing is often business pages with in Linkedin are ranked higher in Google than a companies website. This is an interesting book that I enjoyed reading and I think it is useful to anyone with a small business.
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