Tuesday, 3 June 2014

Business Networking

The book I read to research this post was Business Networking For Dummies by Stefan Thomas which is a very good book which I bought on kindle. This book is about the kind of networking that is giving talks as well as doing it online mostly via social media. This book has lots of advice and ideas on getting opportunities to promote your business, and also helps you develop your presentation style. One thing it suggests is finding people in different fields via may be classified ads as well as word of mouth that you can pass on recommendations for them doing jobs in exchange for them doing the same for you. If you are doing online promotion at the very least you need to join Twitter, Facebook, Google + & Linkedin. You in particular need to find people in your locality and or similar profession and contact them. With people in your locality he suggests having a cup of coffee with them and you don't necessarily need to expect an immediate sale. You may need to build a relationship first and even if they don't buy anything they might give you a referral. There is a free business forum at www.4networking.biz/forum where business people can talk to each other and bear in mind to really grow your business you may need to give free advice and a lot of people rather than do it themselves will pay you to do it. You will also get regarded as an expert in your field. Another fairly recent phenomenon is speed business networking which works similar to speed dating in that you get 1 minute with each person to talk to them and can maybe exchange business cards before moving on to someone else. There is also business networking where you can give a talk to an audience. Often they all have a meal and he warns doing use slides if it is only a short presentation as it is likely be distracting and if the computer decides to act up it can ruin any chance of doing your presentation. This is an interesting book and I found the advice and suggestions quite exciting and certainly I intend to implement some of them.

No comments:

Post a Comment