Facebook For Business Owners

The book I read to research this post was Facebook For Business Owners by Tom Corson-Knowles which is a very good book that I bought from kindle. This is a fairly short book about running business and fan pages on Facebook and also advertising on there. If you run an advert it is cheaper if the link connects to another page with in Facebook and also the country of the customer is a major factor on the price of the ad. For example Mexico is much cheaper than the USA. It's probably better to advertise for sales rather than for fans or followers as Facebook ranks the page lower if you do that. If you start a business page and get 25 fans straight away Facebook gives you that URL name officially which is important as otherwise someone can take it. It's not just businesses either that have fan pages, many authors and charities do too. It is also possible to use an ecommerce plug in on your business or fan page like Payvement and many of these are free to set up and just pay a commision on sales. This book is well written and I did quite enjoy reading it. It's the kind of book that fires you up with enthusiasm to run a business on Facebook. All the Fortune 500 companies market themselves on Facebook and it is much more cost effective than conventional advertising. The author Tom is only 22 but a highly successful business man who has published quite a lot of books on Kindle. I think I'd recommend this book probably mostly to people considering marketing something like a business on Facebook.