Foursquare And Business

I am reviewing the book The Power Of Foursquare by Carmine Gallo which is an excellent book which I read at

http://safaribooksonline.com

There aren't many books that have been written about Foursquare which seems a shame. This book offers general information for businesses promoting themselves on this site and also presents case studies of how other companies have done it. I really enjoyed reading this book and it keeps your interest throughout. Foursquare in case you are wondering is a location based marketing site that is also a social network. It's free to join and users can review places like businesses. If you are in a strange town you can get out your smartphone, power up your app and find places like hotels, restaurants and places of interest. You can also find users also from your locality and arrange to meet them as well as current friends who may also use the site. The site requests that you either put a photo or avatar on your page so friends can find you. One person who is a museum guide in Atlanta has rated literally every relevant business and places of interest in the city. He has done this without any payment because he enjoys it. If you become the best Foursquare customer of a business at a certain location you achieve mayor status for that establishment. Sometimes a real battle can brew up giving business to that company. Also many companies give special discounts or virtual badges to Foursquare users. Finally the book also includes an interview with the 2 co founders of Foursquare.