Google+ Marketing

The book I read to research this post was Google+ Marketing For Dummies which was a very good book which I read at

http://safaribooksonline.com

Google+ which is sometimes called Google plus has the URL http://plus.google.com. You don't want to market exclusively on Google+, it should be a part of your social media promotion along definitely with twitter and facebook. Google+ is the kind of social media site where you will have to lure people to your website to actually make purchases although as with all the google online tools they all integrate with each other and that includes adsense and adwords. Actually google makes more money from advertising than facebook insights although the facebook service is better at targeting ads. Bear in mind if you advertise something like a blog post in Google+ the search engine will give it preferential treatment when it comes to ranking it. Also bear in mind they rank video and photographs higher than just text. One of the beauties of this social media is you have circles like classmates and friends so if you do a post you can target it to a specific audience. Also they have video hangouts where you can make a video call to upto a total of 10 people at one time and have the option of posting it to you tube also owned by google. You can also post it to a circle in Google+. Some people try to get famous people or experts together in a hangout and have a kind of conference which they can post like a podcast. One person got Archbishop Tutu & the Dalai Lama together in this way. I enjoyed reading this book and it's an interesting subject and although I joined Google+ a long time ago this book has rekindled my interest and I think I might start using it.